Issue #14

Issue 14 of D365 Marketing Weekly

Welcome to the issue this week! I’ve got a couple of articles showing you how to get more from your email templates in D365 Marketing, and how to create segments using Power Automate. There is an upcoming D365 Marketing in a day workshop, AND a way you can say thank you to someone by nominating them for the UK Community Awards!

As always, if you spot anything you think would be worth a mention, just let me know by emailing [email protected]. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.

Now let’s get on with the newsletter!

The following relate to news and articles about Dynamics 365 Marketing

Using Defaults From Email Templates In Real-time Marketing

MEGAN V. WALKER

Email Templates in Dynamics 365 Marketing should make everyone’s lives a bit easier. You lovingly create it with the right content blocks and layout to make sure marketers simply need to select a template, edit their email and they are ready to launch it. To make it even easier, are you setting up all of the possible defaults? What about the potential to include additional settings? In this post I will cover what is already there out of the box, and two additional settings you might find useful on your Real-time Marketing Email Templates.

Create Dynamics 365 Marketing Segments with Power Automate

AMEY HOLDEN

Back to my good friend Amey for a blog post this week! In this one she has detailed how you can create marketing segments using Power Automate. This one is handy, but two things to note - this is for only up to 100 members… you cannot add more using this method. So, if you just want to create something quickly perhaps even by converting a spreadsheet to Contacts/Leads, then this might be for you!

If there are any upcoming events relating to Marketing, they will go here!

Learn Dynamics 365 Marketing - in a day!

NORDIC SUMMIT - MALIN MARTNES

I’ve mentioned Nordic Summit in Copenhagen, Denmark in September a few times, but I just noticed one of the workshops. Malin Martnes will be delivering one all about Dynamics 365 Marketing. It will cover initial set up, segments, forms and pages, emails, real-time marketing and events. This will be a good one!

UK Community Awards

THE MICROSOFT COMMUNITY UK SPOTLIGHT AND RECOGNITION AWARDS

This is a new one! If you want to recognise people in the community who blog, make videos, present at events or generate other content that has helped you out over the years, this is worth checking out. The 2023 ‘Microsoft Community UK Spotlight and Recognition Awards’ ceremony will be hosted on Friday 13th October, from 7pm at the South Coast Summit 2023 Community Gala. There are 10 categories, and you only need to vote in the ones you choose. Check it out, and vote for people who’ve helped you as a way of saying thanks!

Other Marketing content you might find useful

Unlocking the Power of Psychographics in Marketing: A Deep Dive into Understanding Your Customers’ Values, Attitudes, and Behaviours

MICROSOFT CLARITY

If you haven’t used Microsoft Clarity before, check out my articles to see how it works. This nice little article takes a look at how to understand your customers and transform your marketing strategy using psychographics, the study of a particular groups personality, values, attitudes, interests and lifestyles. Interesting stuff!

The CX Dilemma: 4 pivotal questions every CX leader must ask

MICROSOFT - EMILY HE

I spotted a nice little blog from Emily He, Corporate Vice President, Business Applications Marketing at Microsoft. This post looks at how immediate results can be produced while creating cohesive experiences for customers, all while protecting privacy but still making sure they get the right content at the right time. Tricky to juggle and navigate.

15 Google Analytics 4 alternatives: Free and low-cost options

SEARCH ENGINE LAND - CONSTANTINE VON HOFFMAN

Every person I have spoken to about the change from GA UA to GA4 has had similar reactions…. why?? .or UGH! I saw this over the weekend that might give you a chuckle (shows most people feel the same). But, more important, have you started looking at alternatives? You can struggle on with it, but you can also look and see what else is out there by reviewing these 15 options that might be easier to use.