Issue #32

Issue 32 of D365 Marketing Weekly

The next issue is ready to go! Content from a variety of people in this one, lots to check out! Make sure you especially pay attention to the brilliant post from Renée Van Der Walt! There is a ton of fantastic information in there all about the truth about bounces, blocks and suppression lists in D365 Marketing.

As always, if you spot anything you think would be worth a mention, just let me know by emailing [email protected]. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.

Now let’s get on with the newsletter!

The following relate to news and articles about Dynamics 365 Marketing

Bouncing Hard - the truth about Bounces, Blocks and Suppression Lists in Dynamics Customer Insights - Journeys

RENÉE VAN DER WALT

With Google and Yahoo announcing their new and stricter SPAM policy, the time is now to take a closer look at all your email data. Not just the fun stuff, like Click Through Rates and Form Conversion Rates, but more specifically the technical stuff. Renée has written a brilliant article showing the truth about bounces, blocks and suppression lists in Dynamics Customer Insights - Journeys. This is a VERY important post to read!

Sending Emails From Contact And Lead Owners In Realtime Marketing

MEGAN V. WALKER

This isn’t a new thing but I am surprised by how often people aren’t sure how to do this, so this post is about how you can send your marketing emails in Customer Insights Journeys (D365 Marketing) from the owner of a Contact or Lead. You could also apply this to other customer fields such as an Account Manager field, or Support Rep field or anywhere else you have a user lookup field. In this example I will walk through creating dynamic text to pull in the full name and email address of the Owner of a Contact or Lead. We set it up once, then it can be used over an over again by users when needing to send an email from the Owner of the record.

D365 Customer Insights - Journeys: Email Testing

KELLY SIMPSON

This is another in the series Kelly has been doing, and this one covers the harsh reality we all suffer from, time, or lack of! The time to get sign off on content, or gather information to promote and manage an event, or any of the other 50 things we need to do in a day as marketers! Check out this post from Kelly. Can you relate?

If there are any upcoming events relating to Marketing, they will go here!

Microsoft Ignite

MICROSOFT

Experience AI transformation in action, online from anywhere and attend Microsoft Ignite. It is online: November 15–16, 2023 PT or in-person in Seattle: November 14–17, 2023 PT. Discover the best of what's next in technology, problem-solve with experts, and make global connections. Empower yourself to lead your organization by attending Microsoft Ignite.

Birmingham D365 & Power Platform User Group

DYNAMICS 365 & POWER PLATFORM UK USER GROUPS

Leaving this one here…. because it’s the only event I will be presenting at this year so deserves another week in the newsletter. 😂This is in the evening on Thursday November 23rd in Birmingham, UK. I will delve in to Realtime Marketing in Customer Insights - Journeys (formerly D365 Marketing). With recent announcements from Microsoft, Realtime is the way to go, and Outbound is no longer even an option for newer customers! Is your organisation ready to make the move? Although you have time, the amount of work and effort will vary depending on the size of a company and the amount of assets and journeys currently being used. I will walk through the specific areas to be aware of and aim to provide a less daunting journey for you (no pun intended)! Would love to see you there!

Other Marketing content you might find useful

The 90 Day Mentoring Challenge returns in 2024

MARK SMITH

For any of you working with the Power Platform, configuring and working with the D365 Marketing App or other areas of the platform, and want to understand what path your career might take next, this is a unique and very special opportunity. I took part in 2019, and it really shaped the direction I took by going out on my own. 100% recommend registering if you are serious about a career in this industry.

Building a Foundation for AI Success: A Leader’s Guide

MICROSOFT

In the nearly 70 years since John McCarthy coined the term ‘artificial intelligence’, we’ve seen wave after wave of technological innovation, from the rise of personal computing to the internet, mobile devices, the cloud and now, generative AI. In this guide from Microsoft, the paper shares insights from customers, partners, analysist and AI leaders that help to form a foundation for building sustainable value with AI.